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Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"whip-it-hydrating-face-moisturizer","title":"whip it","description":"\u003cp\u003eWhip It is a lightweight whipped face moisturizer by POV Beauty that delivers intense hydration while supporting a healthy skin barrier. Its airy, cloud-like texture melts into skin to lock in moisture, smooth texture, and leave a soft, glowing finish — without heaviness or greasiness. Formulated to deeply nourish and replenish, it leaves skin feeling plump, supple, and visibly healthy all day. Ideal for dry, sensitive, or barrier-compromised skin types.\u003c\/p\u003e\u003cp\u003eRich enough to wear alone as your skin’s daily moisture shield — and lightweight enough to sit perfectly under foundation, nourishing your barrier while makeup sits smooth and crease-free on top.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716375724278,"sku":"FG-MWHIP1","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205"},{"product_id":"chill-it-water-gel-cooling-moisturizer","title":"chill it","description":"\u003cp\u003eChill It is a weightless water-gel face moisturizer by POV Beauty that delivers long-lasting hydration with a light cooling sensation. Its refreshing, gel-like texture melts into skin instantly — visibly plumping and smoothing without heaviness, greasiness, or pilling. It creates a perfectly smooth, pill-free base for makeup that stays put all day, even in warm weather. Ideal for normal-to-oily, combination, and breakout-prone skin types, especially during warmer months.\u003c\/p\u003e\u003cp\u003eA complete moisturizer on its own — and the ideal last skincare step before makeup, creating a pill-free, smooth base that holds foundation in place all day, even in heat and humidity.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376379638,"sku":"FG-CHILLITV2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/chill-it-silo-v2.png?v=1776456646"},{"product_id":"glaze-it","title":"glaze it","description":"\u003cp\u003eGlaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for long-lasting makeup wear. Its adhering tack formula smooths pores, refines skin texture, and locks makeup in place all day — delivering a glass-skin finish that keeps everything looking flawless from morning to night. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.\u003c\/p\u003e\u003cp\u003eWear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"amp-it","title":"amp it","description":"\u003cp\u003eAmp It is a moisturizing lip ampoule by POV Beauty that delivers restorative hydration and a luminous glow to lips. This treatment-meets-color formula plumps lip texture, seals in moisture, and leaves a juicy, radiant finish — wearable alone for a glossy, natural look or layered under lip color for extra dimension and care. Infused with nourishing ingredients that work over time to visibly improve lip texture and softness. Suitable for all skin types. Pairs perfectly with Contour It lip liner for a complete, care-forward lip routine.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, nourished lip — or use it as the hydrating base that makes any lip color apply more evenly, last longer, and look more dimensional.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376674550,"sku":"FG-LIPAMP","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000"},{"product_id":"drip-it-xl","title":"drip it xl","description":"\u003cp\u003eDrip It XL is the limited-edition 100mL version of POV Beauty’s bestselling hydrating serum — serious serum, serious size. The same radiance-boosting, deeply hydrating formula you love, now in a supersize format for those who refuse to run out. This cult-favorite serum delivers a dewy, luminous glow that deeply hydrates, nourishes, and enhances your natural radiance with every use. Layer it under moisturizer for an everyday glow, or use it as a standalone treatment for an instant skin refresh. For the Drip It devotees who want more of what works.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish. Now in a size that never runs out.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49289620357366,"sku":"FG-GLOWSE100","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090"},{"product_id":"snatch-it-face","title":"snatch it face ampoule","description":"\u003cp\u003eSnatch It Face Ampoule is an intensive PDRN-powered skin treatment by POV Beauty that revives tone, texture, and elasticity with zero downtime. The refreshing, stretchy formula instantly tightens and plumps skin for a juicier, more vibrant complexion — with cumulative firming and renewal benefits that build over time. Formulated with salmon PDRN, a clinically studied ingredient known to support cellular repair and collagen synthesis, Snatch It delivers visible anti-aging results without irritation or recovery time. Apply after cleansing and toning as the first active step in your routine, before serums and moisturizer. Ideal for all skin types seeking visible firming, plumping, and skin renewal.\u003c\/p\u003e\u003cp\u003eA powerful standalone treatment for firmer, more vibrant skin — and the active step that gives makeup a lifted, tightened canvas so it sits smoother and looks more sculpted.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231359734,"sku":"FG-SNASER","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-face-pdp-v3.png?v=1776267823"},{"product_id":"snatch-it-eye","title":"snatch it eye serum","description":"\u003cp\u003eSnatch It Eye Serum is a breakthrough PDRN-powered eye treatment by POV Beauty that brightens, blurs, and smooths tired eyes on contact. Formulated with salmon PDRN — a clinically studied ingredient that supports deeper collagen renewal — it visibly firms and lifts the delicate eye area while reducing the appearance of fine lines, puffiness, and dark circles over time. The lightweight, fast-absorbing formula delivers an instant brightening and smoothing effect, making it ideal as both a daily treatment and a pre-makeup prep step. Apply morning and evening to the orbital bone area using gentle tapping motions. Ideal for mature, fatigued, or dark circle-prone skin seeking visible lifting and renewal around the eyes.\u003c\/p\u003e\u003cp\u003eBrightens and smooths the eye area on its own — and doubles as the pre-makeup step that blurs fine lines and depuffs before concealer, so it applies evenly and doesn’t crease.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231556342,"sku":"FG-SNAEYE","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340"},{"product_id":"amp-it-color","title":"amp it - color","description":"\u003cp\u003eAmp It Color is POV Beauty’s high-impact, hydrating lip color that delivers rich pigment and luminous glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy formula fuses bold color with restorative lip care — plumping lip texture, sealing in hydration, and leaving a juicy, radiant finish that feels as good as it looks. Available in 8 shades from warm nudes to rich indulgent tones, including Vanilla Latte, Strawberry Shortcake, Toasted Marshmallow, Rich Cocoa, Caramel Creme, Cannoli, Malasada, and Boston Cream.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, hydrated lip that looks done without effort — the color that takes care of your lips while it wears.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"cannoli (pale cool pink)","offer_id":50569111240950,"sku":"FG-LIPAMP-CN","price":22.0,"currency_code":"USD","in_stock":true},{"title":"malassada (mauve-y nude)","offer_id":50569111273718,"sku":"FG-LIPAMP-ML","price":22.0,"currency_code":"USD","in_stock":true},{"title":"caramel crème (warm caramel nude)","offer_id":50569111208182,"sku":"FG-LIPAMP-CR","price":22.0,"currency_code":"USD","in_stock":true},{"title":"boston cream (cool milky cocoa)","offer_id":50569111306486,"sku":"FG-LIPAMP-BC","price":22.0,"currency_code":"USD","in_stock":true},{"title":"vanilla latte (pale beige)","offer_id":50569111077110,"sku":"FG-LIPAMP-VL","price":22.0,"currency_code":"USD","in_stock":true},{"title":"strawberry shortcake (warm pinky nude)","offer_id":50569111109878,"sku":"FG-LIPAMP-SS","price":22.0,"currency_code":"USD","in_stock":true},{"title":"toasted marshmallow (mid-tone warm brown)","offer_id":50569111142646,"sku":"FG-LIPAMP-TM","price":22.0,"currency_code":"USD","in_stock":true},{"title":"rich cocoa (deep brown nude)","offer_id":50569111175414,"sku":"FG-LIPAMP-RC","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633"},{"product_id":"contour-it","title":"contour it","description":"\u003cp\u003eContour It is POV Beauty’s creamy, long-wearing lip liner engineered with Color Clutch Technology™ to shape, define, and elevate any lip look with precision. The rich, gripping formula locks pigment exactly where you place it — locking in contour and defining edges without shifting, feathering, or smudging throughout the day. Available in 8 shades from soft nudes to deep, rich tones, including Angel Cake, Dash of Cinnamon, Creme, Toasted Sugar, Bon Bon, Charred Cider, Ganache, and 90% Dark. 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