{"title":"routines","description":"","products":[{"product_id":"dew-it","title":"dew it","description":"\u003cp\u003eDew It is POV Beauty’s complete skin prep regimen designed to deliver radiant, dewy skin. This multi-step routine deeply hydrates, nourishes, and enhances your natural glow — layering a priming milk essence, hydrating serum, and moisturizer for skin that looks luminous and feels plump. Ideal for dry, normal, and combination skin types seeking a full hydration routine.\u003c\/p\u003e\u003cp\u003eA complete skincare routine on its own — and the full skin prep system that transforms how makeup looks and wears, for anyone who’s ever wondered why their foundation doesn’t look as good as the tutorial.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47997991485686,"sku":"VB-001","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410"},{"product_id":"renew-it","title":"renew it","description":"\u003cp\u003eRenew It is POV Beauty’s hydration dream team — a trio of ultra-hydrating skin prep essentials that work together to leave skin visibly glowing, plump, and refreshed. This three-step set layers moisture from first step to last, delivering a dewy, luminous complexion that’s prepped and ready for makeup or bare-faced wear. Perfect for anyone building or refreshing their skin prep routine.\u003c\/p\u003e\u003cp\u003eA complete hydration routine for bare skin — and the three-step system that gives makeup a dewy, luminous base that looks like a filter in real life.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":48537191907574,"sku":"VB-006","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455"},{"product_id":"shrunk-it","title":"shrunk it","description":"\u003cp\u003eShrunk It is a mini skincare prep set by POV Beauty — serious skin prep in a smaller size. These travel-friendly minis deliver the same radiance-boosting, deeply hydrating, glow-enhancing results as the full-size routine, in a compact format perfect for on-the-go use. Deeply hydrates, nourishes, and enhances your natural glow — without the bulk. Toss it in your bag, your carry-on, or your gym kit and never compromise on your skin. Perfect for travel, gifting, or trying the POV Beauty routine for the first time.\u003c\/p\u003e\u003cp\u003eSerious skin prep in a travel size — and the perfect way to discover the routine that changes how your makeup looks, wherever you are.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49666008613110,"sku":"KIT-MINIS25","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/shrunk_it_pdp_hero.png?v=1765230098"},{"product_id":"dew-it-light","title":"dew it light","description":"\u003cp\u003eDew It Light is POV Beauty’s full skin prep routine reimagined for lighter skin types. This weightless system deeply hydrates, smooths, and grips for seamless, long-lasting makeup without heaviness or clogged pores. Formulated specifically for normal-to-oily and breakout-prone skin types, it’s the ideal warm-weather routine that keeps skin prepped, balanced, and makeup-ready all day.\u003c\/p\u003e\u003cp\u003eA full skincare routine for oily skin — and the lightweight prep system that keeps makeup locked in place all day without heaviness, clogged pores, or midday meltdown.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50352109191414,"sku":"VB-029","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/dew-it-light-hero.png?v=1776201205"},{"product_id":"renew-it-light","title":"renew it light","description":"\u003cp\u003eRenew It Light is POV Beauty’s three-step lightweight skin prep routine built for breakout-prone and oily skin types. It layers hydration and barrier support with a cooling, weightless finish — delivering a refreshed, balanced complexion without heaviness or pore-clogging. Designed for warm-weather wear and anyone who wants a full routine that feels like nothing.\u003c\/p\u003e\u003cp\u003eA full lightweight routine for oily skin — and the prep system that keeps skin balanced and makeup wear-proof all day, even in warm weather.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442524426486,"sku":"VB-028","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/cool-it-hero.png?v=1776265850"},{"product_id":"quench-it","title":"quench it","description":"\u003cp\u003eQuench It is the ultimate hydration set by POV Beauty, bringing together three of the brand’s most-loved products in one thirst-quenching routine. Drip It hydrating serum, Chill It toner, and Amp It lip ampoule work in perfect harmony to flood skin and lips with deep, lasting moisture — delivering a plump, dewy, lit-from-within glow from face to lip. Start with Drip It to deeply hydrate and illuminate, follow with Chill It to balance and refresh, then finish with Amp It for a juicy, nourished lip. Three steps, one effortless hydration ritual. Ideal for dry, dehydrated, or dull skin seeking a complete moisture reset — face and lips included.\u003c\/p\u003e\u003cp\u003eA complete hydration ritual for face and lips — and the routine that ensures your makeup and lip color go on smoother, look dewier, and last longer from the very first step.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442527080694,"sku":"VB-031","price":86.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/quench-it-hero.png?v=1776273923"},{"product_id":"sculpt-it","title":"sculpt it","description":"\u003cp\u003eSculpt It is POV Beauty’s PDRN-powered face and eye duo designed to firm, smooth, and lift skin with consistent use. The Snatch It Face Ampoule and Snatch It Eye Serum work in tandem — renewing tone, texture, and elasticity across the face while brightening and blurring the under eye area for a sculpted, refreshed look. Ideal for mature skin or anyone targeting visible signs of aging with zero downtime.\u003c\/p\u003e\u003cp\u003eA firming treatment duo on its own — and the pre-makeup step that lifts and tightens skin so foundation sits on a sculpted, smooth canvas rather than settling into fine lines.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50569481847030,"sku":"VB-019","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/scuplt-hero.png?v=1768498089"},{"product_id":"marry-it","title":"marry it","description":"\u003cp dir=\"ltr\"\u003eAward-winning duo 10% off for wedding season makeup that lasts all night. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe skin prep routine for makeup that stays fresh through every photo, toast, and dance floor moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGreat makeup starts with skin prep, whether you're walking down the aisle, standing beside it, or just showing up for the celebration. Marry It pairs two award-winning essentials—Drench It and Glaze It—to deeply hydrate, smooth, and prep skin for makeup that looks radiant and photo-ready all night long.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":51013341511926,"sku":"VB-035","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Marry-it-hero-dtc.jpg?v=1782309068"}],"url":"https:\/\/povbeauty.com\/en-ca\/collections\/routines.oembed","provider":"POV Beauty","version":"1.0","type":"link"}