{"title":"Loss of Firmness","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSupport skin elasticity with firming skin prep that helps maintain a lifted, resilient look.\u003c\/p\u003e","products":[{"product_id":"drench-it","title":"drench it","description":"\u003cp\u003eDrench It is a hydrating priming milk essence by POV Beauty that floods skin with cooling moisture to soothe, plump, brighten, and tone. This lightweight toner-essence hybrid preps skin for serums and moisturizers, delivering an instant surge of hydration that leaves skin visibly dewy and refreshed. The silky, water-like formula absorbs instantly without residue, making it the essential first step in a radiant skin prep routine. Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"whip-it-hydrating-face-moisturizer","title":"whip it","description":"\u003cp\u003eWhip It is a lightweight whipped face moisturizer by POV Beauty that delivers intense hydration while supporting a healthy skin barrier. Its airy, cloud-like texture melts into skin to lock in moisture, smooth texture, and leave a soft, glowing finish — without heaviness or greasiness. Formulated to deeply nourish and replenish, it leaves skin feeling plump, supple, and visibly healthy all day. Ideal for dry, sensitive, or barrier-compromised skin types.\u003c\/p\u003e\u003cp\u003eRich enough to wear alone as your skin’s daily moisture shield — and lightweight enough to sit perfectly under foundation, nourishing your barrier while makeup sits smooth and crease-free on top.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716375724278,"sku":"FG-MWHIP1","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205"},{"product_id":"renew-it","title":"renew it","description":"\u003cp\u003eRenew It is POV Beauty’s hydration dream team — a trio of ultra-hydrating skin prep essentials that work together to leave skin visibly glowing, plump, and refreshed. This three-step set layers moisture from first step to last, delivering a dewy, luminous complexion that’s prepped and ready for makeup or bare-faced wear. Perfect for anyone building or refreshing their skin prep routine.\u003c\/p\u003e\u003cp\u003eA complete hydration routine for bare skin — and the three-step system that gives makeup a dewy, luminous base that looks like a filter in real life.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":48537191907574,"sku":"VB-006","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455"},{"product_id":"snatch-it-face","title":"snatch it face ampoule","description":"\u003cp\u003eSnatch It Face Ampoule is an intensive PDRN-powered skin treatment by POV Beauty that revives tone, texture, and elasticity with zero downtime. The refreshing, stretchy formula instantly tightens and plumps skin for a juicier, more vibrant complexion — with cumulative firming and renewal benefits that build over time. Formulated with salmon PDRN, a clinically studied ingredient known to support cellular repair and collagen synthesis, Snatch It delivers visible anti-aging results without irritation or recovery time. Apply after cleansing and toning as the first active step in your routine, before serums and moisturizer. Ideal for all skin types seeking visible firming, plumping, and skin renewal.\u003c\/p\u003e\u003cp\u003eA powerful standalone treatment for firmer, more vibrant skin — and the active step that gives makeup a lifted, tightened canvas so it sits smoother and looks more sculpted.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231359734,"sku":"FG-SNASER","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-face-pdp-v3.png?v=1776267823"},{"product_id":"snatch-it-eye","title":"snatch it eye serum","description":"\u003cp\u003eSnatch It Eye Serum is a breakthrough PDRN-powered eye treatment by POV Beauty that brightens, blurs, and smooths tired eyes on contact. Formulated with salmon PDRN — a clinically studied ingredient that supports deeper collagen renewal — it visibly firms and lifts the delicate eye area while reducing the appearance of fine lines, puffiness, and dark circles over time. The lightweight, fast-absorbing formula delivers an instant brightening and smoothing effect, making it ideal as both a daily treatment and a pre-makeup prep step. Apply morning and evening to the orbital bone area using gentle tapping motions. Ideal for mature, fatigued, or dark circle-prone skin seeking visible lifting and renewal around the eyes.\u003c\/p\u003e\u003cp\u003eBrightens and smooths the eye area on its own — and doubles as the pre-makeup step that blurs fine lines and depuffs before concealer, so it applies evenly and doesn’t crease.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231556342,"sku":"FG-SNAEYE","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340"},{"product_id":"brighten-it","title":"brighten it","description":"\u003cp\u003eBrighten It is a radiance-boosting face and eye duo by POV Beauty that floods skin with hydration and light in one easy routine. These two serums work together to smooth, brighten, and firm — delivering a refreshed, wide-awake look that lasts all day. The face serum floods skin with deep hydration and a luminous glow, while the targeted eye treatment brightens the undereye, blurs fine lines, and lifts the eye area for a visibly refreshed appearance. Two serums, one effortless routine. Ideal for dull, tired, or dehydrated skin seeking an everyday radiance reset.\u003c\/p\u003e\u003cp\u003eA radiance-boosting face and eye duo on its own — and the two-step routine that brightens and blurs before makeup, so concealer goes on smoothly and foundation looks lit from within.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49916756558070,"sku":"VB-024","price":66.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/brighten-hero-carousel.png?v=1770392604"},{"product_id":"sleep-on-it","title":"sleep on it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA restorative overnight skin care treatment trio designed to support skin’s natural repair cycle. Powered by PDRN, peptides, and barrier-boosting hydrators, this supercharged set helps visibly firm, smooth, and replenish over time—perfect for skin that’s craving deeper renewal.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50569471164662,"sku":"VB-020","price":106.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/sleeponit-hero.png?v=1768498089"},{"product_id":"sculpt-it","title":"sculpt it","description":"\u003cp\u003eSculpt It is POV Beauty’s PDRN-powered face and eye duo designed to firm, smooth, and lift skin with consistent use. The Snatch It Face Ampoule and Snatch It Eye Serum work in tandem — renewing tone, texture, and elasticity across the face while brightening and blurring the under eye area for a sculpted, refreshed look. Ideal for mature skin or anyone targeting visible signs of aging with zero downtime.\u003c\/p\u003e\u003cp\u003eA firming treatment duo on its own — and the pre-makeup step that lifts and tightens skin so foundation sits on a sculpted, smooth canvas rather than settling into fine lines.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50569481847030,"sku":"VB-019","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/scuplt-hero.png?v=1768498089"}],"url":"https:\/\/povbeauty.com\/en-ca\/collections\/loss-of-firmness.oembed","provider":"POV Beauty","version":"1.0","type":"link"}