{"title":"Dehydration","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eQuench dehydrated skin with moisture-rich skin prep that restores hydration and leaves skin feeling supple and refreshed.\u003c\/p\u003e","products":[{"product_id":"drench-it-hydrating-priming-milk-toner","title":"drench it","description":"\u003cp\u003eDrench It is a hydrating priming milk essence by POV Beauty that floods skin with cooling moisture to soothe, plump, brighten, and tone. This lightweight toner-essence hybrid preps skin for serums and moisturizers, delivering an instant surge of hydration that leaves skin visibly dewy and refreshed. The silky, water-like formula absorbs instantly without residue, making it the essential first step in a radiant skin prep routine. Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"whip-it-hydrating-face-moisturizer","title":"whip it","description":"\u003cp\u003eWhip It is a lightweight whipped face moisturizer by POV Beauty that delivers intense hydration while supporting a healthy skin barrier. Its airy, cloud-like texture melts into skin to lock in moisture, smooth texture, and leave a soft, glowing finish — without heaviness or greasiness. Formulated to deeply nourish and replenish, it leaves skin feeling plump, supple, and visibly healthy all day. Ideal for dry, sensitive, or barrier-compromised skin types.\u003c\/p\u003e\u003cp\u003eRich enough to wear alone as your skin’s daily moisture shield — and lightweight enough to sit perfectly under foundation, nourishing your barrier while makeup sits smooth and crease-free on top.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716375724278,"sku":"FG-MWHIP1","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205"},{"product_id":"chill-it-water-gel-cooling-moisturizer","title":"chill it","description":"\u003cp\u003eChill It is a weightless water-gel face moisturizer by POV Beauty that delivers long-lasting hydration with a light cooling sensation. Its refreshing, gel-like texture melts into skin instantly — visibly plumping and smoothing without heaviness, greasiness, or pilling. It creates a perfectly smooth, pill-free base for makeup that stays put all day, even in warm weather. Ideal for normal-to-oily, combination, and breakout-prone skin types, especially during warmer months.\u003c\/p\u003e\u003cp\u003eA complete moisturizer on its own — and the ideal last skincare step before makeup, creating a pill-free, smooth base that holds foundation in place all day, even in heat and humidity.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376379638,"sku":"FG-CHILLITV2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/chill-it-silo-v2.png?v=1776456646"},{"product_id":"amp-it","title":"amp it","description":"\u003cp\u003eAmp It is a moisturizing lip ampoule by POV Beauty that delivers restorative hydration and a luminous glow to lips. This treatment-meets-color formula plumps lip texture, seals in moisture, and leaves a juicy, radiant finish — wearable alone for a glossy, natural look or layered under lip color for extra dimension and care. Infused with nourishing ingredients that work over time to visibly improve lip texture and softness. Suitable for all skin types. Pairs perfectly with Contour It lip liner for a complete, care-forward lip routine.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, nourished lip — or use it as the hydrating base that makes any lip color apply more evenly, last longer, and look more dimensional.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376674550,"sku":"FG-LIPAMP","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000"},{"product_id":"repair-it","title":"repair it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRestore your skin’s vibrancy and give your barrier some love with our efficacious serum, moisturizer, and lip ampoule trio. These three skincare essentials offer the key basics to kick-start your reparative routine and help you achieve healthier, hydrated-looking skin.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47998024188150,"sku":"VB-002","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1.jpg?v=1764809521"},{"product_id":"renew-it-set-hydrating-skin-prep-trio","title":"renew it set","description":"\u003cp\u003eRenew It is POV Beauty’s hydration dream team — a trio of ultra-hydrating skin prep essentials that work together to leave skin visibly glowing, plump, and refreshed. This three-step set layers moisture from first step to last, delivering a dewy, luminous complexion that’s prepped and ready for makeup or bare-faced wear. Perfect for anyone building or refreshing their skin prep routine.\u003c\/p\u003e\u003cp\u003eA complete hydration routine for bare skin — and the three-step system that gives makeup a dewy, luminous base that looks like a filter in real life.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":48537191907574,"sku":"VB-006","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455"},{"product_id":"repair-it-old-1","title":"repair it","description":"\u003cp\u003eRepair It is a reparative skincare trio by POV Beauty designed to restore your skin’s vibrancy and give your barrier some love. This curated set of three essentials — an efficacious serum, a nourishing moisturizer, and a hydrating lip ampoule — delivers the key basics to kick-start your reparative routine and help you achieve healthier, hydrated-looking skin. Whether your skin is feeling depleted, sensitized, or just in need of a reset, Repair It layers targeted hydration and barrier-supporting ingredients to visibly restore comfort, smoothness, and glow over time. Ideal for compromised, dry, or stressed skin seeking a foundational repair routine.\u003c\/p\u003e\u003cp\u003eA reparative routine for stressed skin on its own — and the reset that rebuilds your barrier so skin stops fighting makeup and starts working with it.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49110363635958,"sku":"VB-002","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1.jpg?v=1764809521"},{"product_id":"brighten-it","title":"brighten it","description":"\u003cp\u003eBrighten It is a radiance-boosting face and eye duo by POV Beauty that floods skin with hydration and light in one easy routine. These two serums work together to smooth, brighten, and firm — delivering a refreshed, wide-awake look that lasts all day. The face serum floods skin with deep hydration and a luminous glow, while the targeted eye treatment brightens the undereye, blurs fine lines, and lifts the eye area for a visibly refreshed appearance. Two serums, one effortless routine. Ideal for dull, tired, or dehydrated skin seeking an everyday radiance reset.\u003c\/p\u003e\u003cp\u003eA radiance-boosting face and eye duo on its own — and the two-step routine that brightens and blurs before makeup, so concealer goes on smoothly and foundation looks lit from within.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49916756558070,"sku":"VB-024","price":66.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/brighten-hero-carousel.png?v=1770392604"},{"product_id":"dew-it-light","title":"dew it light","description":"\u003cp\u003eDew It Light is POV Beauty’s full skin prep routine reimagined for lighter skin types. This weightless system deeply hydrates, smooths, and grips for seamless, long-lasting makeup without heaviness or clogged pores. Formulated specifically for normal-to-oily and breakout-prone skin types, it’s the ideal warm-weather routine that keeps skin prepped, balanced, and makeup-ready all day.\u003c\/p\u003e\u003cp\u003eA full skincare routine for oily skin — and the lightweight prep system that keeps makeup locked in place all day without heaviness, clogged pores, or midday meltdown.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50352109191414,"sku":"VB-029","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/dew-it-light-hero.png?v=1776201205"},{"product_id":"renew-it-light","title":"renew it light","description":"\u003cp\u003eRenew It Light is POV Beauty’s three-step lightweight skin prep routine built for breakout-prone and oily skin types. It layers hydration and barrier support with a cooling, weightless finish — delivering a refreshed, balanced complexion without heaviness or pore-clogging. Designed for warm-weather wear and anyone who wants a full routine that feels like nothing.\u003c\/p\u003e\u003cp\u003eA full lightweight routine for oily skin — and the prep system that keeps skin balanced and makeup wear-proof all day, even in warm weather.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442524426486,"sku":"VB-028","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/cool-it-hero.png?v=1776265850"},{"product_id":"sleep-on-it","title":"sleep on it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA restorative overnight skin care treatment trio designed to support skin’s natural repair cycle. Powered by PDRN, peptides, and barrier-boosting hydrators, this supercharged set helps visibly firm, smooth, and replenish over time—perfect for skin that’s craving deeper renewal.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50569471164662,"sku":"VB-020","price":106.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/sleeponit-hero.png?v=1768498089"},{"product_id":"sculpt-it-set-anti-aging-eye-face-serums","title":"sculpt it set","description":"\u003cp\u003eSculpt It is POV Beauty’s PDRN-powered face and eye duo designed to firm, smooth, and lift skin with consistent use. The Snatch It Face Ampoule and Snatch It Eye Serum work in tandem — renewing tone, texture, and elasticity across the face while brightening and blurring the under eye area for a sculpted, refreshed look. Ideal for mature skin or anyone targeting visible signs of aging with zero downtime.\u003c\/p\u003e\u003cp\u003eA firming treatment duo on its own — and the pre-makeup step that lifts and tightens skin so foundation sits on a sculpted, smooth canvas rather than settling into fine lines.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50569481847030,"sku":"VB-019","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/scuplt-hero.png?v=1768498089"},{"product_id":"marry-it-set","title":"marry it set","description":"\u003cp dir=\"ltr\"\u003eAward-winning duo 10% off for wedding season makeup that lasts all night. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe skin prep routine for makeup that stays fresh through every photo, toast, and dance floor moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGreat makeup starts with skin prep, whether you're walking down the aisle, standing beside it, or just showing up for the celebration. Marry It pairs two award-winning essentials—Drench It and Glaze It—to deeply hydrate, smooth, and prep skin for makeup that looks radiant and photo-ready all night long.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":51013341511926,"sku":"VB-035","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Marry-it-hero-dtc.jpg?v=1782309068"}],"url":"https:\/\/povbeauty.com\/en-ca\/collections\/dehydration.oembed","provider":"POV Beauty","version":"1.0","type":"link"}