{"title":"Decongesting","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDecongesting skin prep helps refine the look of pores and promote smoother, clearer skin.\u003c\/p\u003e","products":[{"product_id":"drench-it-hydrating-priming-milk-toner","title":"drench it","description":"\u003cp\u003eDrench It is a hydrating priming milk essence by POV Beauty that floods skin with cooling moisture to soothe, plump, brighten, and tone. This lightweight toner-essence hybrid preps skin for serums and moisturizers, delivering an instant surge of hydration that leaves skin visibly dewy and refreshed. The silky, water-like formula absorbs instantly without residue, making it the essential first step in a radiant skin prep routine. Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"chill-it-water-gel-cooling-moisturizer","title":"chill it","description":"\u003cp\u003eChill It is a weightless water-gel face moisturizer by POV Beauty that delivers long-lasting hydration with a light cooling sensation. Its refreshing, gel-like texture melts into skin instantly — visibly plumping and smoothing without heaviness, greasiness, or pilling. It creates a perfectly smooth, pill-free base for makeup that stays put all day, even in warm weather. Ideal for normal-to-oily, combination, and breakout-prone skin types, especially during warmer months.\u003c\/p\u003e\u003cp\u003eA complete moisturizer on its own — and the ideal last skincare step before makeup, creating a pill-free, smooth base that holds foundation in place all day, even in heat and humidity.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376379638,"sku":"FG-CHILLITV2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/chill-it-silo-v2.png?v=1776456646"},{"product_id":"glaze-it","title":"glaze it","description":"\u003cp\u003eGlaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for long-lasting makeup wear. Its adhering tack formula smooths pores, refines skin texture, and locks makeup in place all day — delivering a glass-skin finish that keeps everything looking flawless from morning to night. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.\u003c\/p\u003e\u003cp\u003eWear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"drip-it-xl","title":"drip it xl","description":"\u003cp\u003eDrip It XL is the limited-edition 100mL version of POV Beauty’s bestselling hydrating serum — serious serum, serious size. The same radiance-boosting, deeply hydrating formula you love, now in a supersize format for those who refuse to run out. This cult-favorite serum delivers a dewy, luminous glow that deeply hydrates, nourishes, and enhances your natural radiance with every use. Layer it under moisturizer for an everyday glow, or use it as a standalone treatment for an instant skin refresh. For the Drip It devotees who want more of what works.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish. Now in a size that never runs out.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49289620357366,"sku":"FG-GLOWSE100","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090"},{"product_id":"snatch-it-face","title":"snatch it face ampoule","description":"\u003cp\u003eSnatch It Face Ampoule is an intensive PDRN-powered skin treatment by POV Beauty that revives tone, texture, and elasticity with zero downtime. The refreshing, stretchy formula instantly tightens and plumps skin for a juicier, more vibrant complexion — with cumulative firming and renewal benefits that build over time. Formulated with salmon PDRN, a clinically studied ingredient known to support cellular repair and collagen synthesis, Snatch It delivers visible anti-aging results without irritation or recovery time. Apply after cleansing and toning as the first active step in your routine, before serums and moisturizer. Ideal for all skin types seeking visible firming, plumping, and skin renewal.\u003c\/p\u003e\u003cp\u003eA powerful standalone treatment for firmer, more vibrant skin — and the active step that gives makeup a lifted, tightened canvas so it sits smoother and looks more sculpted.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231359734,"sku":"FG-SNASER","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-face-pdp-v3.png?v=1776267823"},{"product_id":"dew-it-light","title":"dew it light","description":"\u003cp\u003eDew It Light is POV Beauty’s full skin prep routine reimagined for lighter skin types. This weightless system deeply hydrates, smooths, and grips for seamless, long-lasting makeup without heaviness or clogged pores. 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