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Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"glaze-it","title":"glaze it","description":"\u003cp\u003eGlaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for long-lasting makeup wear. Its adhering tack formula smooths pores, refines skin texture, and locks makeup in place all day — delivering a glass-skin finish that keeps everything looking flawless from morning to night. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.\u003c\/p\u003e\u003cp\u003eWear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"dew-it-set-hydrating-skin-prep-steps","title":"dew it set","description":"\u003cp\u003eDew It is POV Beauty’s complete skin prep regimen designed to deliver radiant, dewy skin. This multi-step routine deeply hydrates, nourishes, and enhances your natural glow — layering a priming milk essence, hydrating serum, and moisturizer for skin that looks luminous and feels plump. Ideal for dry, normal, and combination skin types seeking a full hydration routine.\u003c\/p\u003e\u003cp\u003eA complete skincare routine on its own — and the full skin prep system that transforms how makeup looks and wears, for anyone who’s ever wondered why their foundation doesn’t look as good as the tutorial.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47997991485686,"sku":"VB-001","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410"},{"product_id":"repair-it","title":"repair it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRestore your skin’s vibrancy and give your barrier some love with our efficacious serum, moisturizer, and lip ampoule trio. These three skincare essentials offer the key basics to kick-start your reparative routine and help you achieve healthier, hydrated-looking skin.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47998024188150,"sku":"VB-002","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1.jpg?v=1764809521"},{"product_id":"repair-it-old-1","title":"repair it","description":"\u003cp\u003eRepair It is a reparative skincare trio by POV Beauty designed to restore your skin’s vibrancy and give your barrier some love. This curated set of three essentials — an efficacious serum, a nourishing moisturizer, and a hydrating lip ampoule — delivers the key basics to kick-start your reparative routine and help you achieve healthier, hydrated-looking skin. Whether your skin is feeling depleted, sensitized, or just in need of a reset, Repair It layers targeted hydration and barrier-supporting ingredients to visibly restore comfort, smoothness, and glow over time. Ideal for compromised, dry, or stressed skin seeking a foundational repair routine.\u003c\/p\u003e\u003cp\u003eA reparative routine for stressed skin on its own — and the reset that rebuilds your barrier so skin stops fighting makeup and starts working with it.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49110363635958,"sku":"VB-002","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1.jpg?v=1764809521"},{"product_id":"drip-it-xl","title":"drip it xl","description":"\u003cp\u003eDrip It XL is the limited-edition 100mL version of POV Beauty’s bestselling hydrating serum — serious serum, serious size. The same radiance-boosting, deeply hydrating formula you love, now in a supersize format for those who refuse to run out. This cult-favorite serum delivers a dewy, luminous glow that deeply hydrates, nourishes, and enhances your natural radiance with every use. Layer it under moisturizer for an everyday glow, or use it as a standalone treatment for an instant skin refresh. For the Drip It devotees who want more of what works.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish. Now in a size that never runs out.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49289620357366,"sku":"FG-GLOWSE100","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090"},{"product_id":"snatch-it-face","title":"snatch it face ampoule","description":"\u003cp\u003eSnatch It Face Ampoule is an intensive PDRN-powered skin treatment by POV Beauty that revives tone, texture, and elasticity with zero downtime. The refreshing, stretchy formula instantly tightens and plumps skin for a juicier, more vibrant complexion — with cumulative firming and renewal benefits that build over time. Formulated with salmon PDRN, a clinically studied ingredient known to support cellular repair and collagen synthesis, Snatch It delivers visible anti-aging results without irritation or recovery time. Apply after cleansing and toning as the first active step in your routine, before serums and moisturizer. Ideal for all skin types seeking visible firming, plumping, and skin renewal.\u003c\/p\u003e\u003cp\u003eA powerful standalone treatment for firmer, more vibrant skin — and the active step that gives makeup a lifted, tightened canvas so it sits smoother and looks more sculpted.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231359734,"sku":"FG-SNASER","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-face-pdp-v3.png?v=1776267823"},{"product_id":"snatch-it-eye","title":"snatch it eye serum","description":"\u003cp\u003eSnatch It Eye Serum is a breakthrough PDRN-powered eye treatment by POV Beauty that brightens, blurs, and smooths tired eyes on contact. 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