{"title":"black friday sale","description":"\u003cp\u003eAuto applied at checkout. Shop 30% off skin prep and makeup favorites.\u003c\/p\u003e","products":[{"product_id":"drench-it-hydrating-priming-milk-toner","title":"drench it","description":"\u003cp\u003eDrench It is a hydrating priming milk essence by POV Beauty that floods skin with cooling moisture to soothe, plump, brighten, and tone. This lightweight toner-essence hybrid preps skin for serums and moisturizers, delivering an instant surge of hydration that leaves skin visibly dewy and refreshed. The silky, water-like formula absorbs instantly without residue, making it the essential first step in a radiant skin prep routine. Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47768729714934,"sku":"FG-GLOWSE","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Mainimg.png?v=1776274000"},{"product_id":"whip-it-hydrating-face-moisturizer","title":"whip it","description":"\u003cp\u003eWhip It is a lightweight whipped face moisturizer by POV Beauty that delivers intense hydration while supporting a healthy skin barrier. Its airy, cloud-like texture melts into skin to lock in moisture, smooth texture, and leave a soft, glowing finish — without heaviness or greasiness. Formulated to deeply nourish and replenish, it leaves skin feeling plump, supple, and visibly healthy all day. Ideal for dry, sensitive, or barrier-compromised skin types.\u003c\/p\u003e\u003cp\u003eRich enough to wear alone as your skin’s daily moisture shield — and lightweight enough to sit perfectly under foundation, nourishing your barrier while makeup sits smooth and crease-free on top.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716375724278,"sku":"FG-MWHIP1","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205"},{"product_id":"chill-it-water-gel-cooling-moisturizer","title":"chill it","description":"\u003cp\u003eChill It is a weightless water-gel face moisturizer by POV Beauty that delivers long-lasting hydration with a light cooling sensation. Its refreshing, gel-like texture melts into skin instantly — visibly plumping and smoothing without heaviness, greasiness, or pilling. It \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ecreates a smooth, pill-free base for makeup. Ideal for normal-to-oily and combination skin, especially during warmer months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA complete moisturizer on its own — and the ideal last skincare step before makeup, creating a pill-free, smooth base that holds foundation in place all day, even in heat and humidity.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376379638,"sku":"FG-CHILLITV2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/chill-it-silo-v2.png?v=1776456646"},{"product_id":"glaze-it","title":"glaze it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGlaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for lasting makeup wear. Its adhering tack formula smooths the look of skin, refines skin texture, and helps makeup stay in place—delivering a glass-skin finish that keeps everything looking flawless. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine. Wear it over your skincare for a glazed, glass-skin finish—or use it as the final prep step to grip makeup in place.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"amp-it","title":"amp it","description":"\u003cp\u003eAmp It is a moisturizing lip ampoule by POV Beauty that delivers restorative hydration and a luminous glow to lips. This treatment-meets-color formula plumps lip texture, seals in moisture, and leaves a juicy, radiant finish — wearable alone for a glossy, natural look or layered under lip color for extra dimension and care. Infused with nourishing ingredients that work over time to visibly improve lip texture and softness. Suitable for all skin types. Pairs perfectly with Contour It lip liner for a complete, care-forward lip routine.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, nourished lip — or use it as the hydrating base that makes any lip color apply more evenly, last longer, and look more dimensional.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376674550,"sku":"FG-LIPAMP","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000"},{"product_id":"dew-it-set-hydrating-skin-prep-steps","title":"dew it set","description":"\u003cp\u003eDew It is POV Beauty’s complete skin prep regimen designed to deliver radiant, dewy skin. This multi-step routine deeply hydrates, nourishes, and enhances your natural glow — layering a priming milk essence, hydrating serum, and moisturizer for skin that looks luminous and feels plump. Ideal for dry, normal, and combination skin types seeking a full hydration routine.\u003c\/p\u003e\u003cp\u003eA complete skincare routine on its own — and the full skin prep system that transforms how makeup looks and wears, for anyone who’s ever wondered why their foundation doesn’t look as good as the tutorial.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47997991485686,"sku":"VB-001","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Dew-it-hero-badge.jpg?v=1785506195"},{"product_id":"renew-it-set-hydrating-skin-prep-trio","title":"renew it set","description":"\u003cp\u003eRenew It is POV Beauty’s hydration dream team — a trio of ultra-hydrating skin prep essentials that work together to leave skin visibly glowing, plump, and refreshed. This three-step set layers moisture from first step to last, delivering a dewy, luminous complexion that’s prepped and ready for makeup or bare-faced wear. Perfect for anyone building or refreshing their skin prep routine.\u003c\/p\u003e\u003cp\u003eA complete hydration routine for bare skin — and the three-step system that gives makeup a dewy, luminous base that looks like a filter in real life.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":48537191907574,"sku":"VB-006","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Renew-it-hero-badge.jpg?v=1785506194"},{"product_id":"shrunk-it-set-radiant-skin-prep-discovery-travel","title":"shrunk it set","description":"\u003cp\u003eShrunk It is a mini skincare prep set by POV Beauty $100 value — serious skin prep in a smaller size. These travel-friendly minis deliver the same radiance-boosting, deeply hydrating, glow-enhancing results as the full-size routine, in a compact format perfect for on-the-go use. Deeply hydrates, nourishes, and enhances your natural glow — without the bulk. Toss it in your bag, your carry-on, or your gym kit and never compromise on your skin. Perfect for travel, gifting, or trying the POV Beauty routine for the first time. \u003c\/p\u003e\n\u003cp\u003eSerious skin prep in a travel size — and the perfect way to discover the routine that changes how your makeup looks, wherever you are.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49666008613110,"sku":"KIT-MINIS25","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/shrunk_it_pdp_hero.png?v=1765230098"},{"product_id":"with-it-set","title":"with it set","description":"\u003cp\u003eWith It is the home \u0026amp; away set by POV Beauty — so you never have to be without your routine. Whether you’re traveling, at the gym, or just on the go, this set keeps your skin prepped, smoothed, and makeup-ready wherever life takes you. The same efficacious formulas you love, sized and curated for seamless travel. Skin stays hydrated, glowing, and ready — no compromises, no skipped steps. Perfect for frequent travelers, gym bags, or anyone who refuses to let their routine slip.\u003c\/p\u003e\u003cp\u003eYour full routine, travel-sized — so your skin stays prepped, hydrated, and makeup-ready no matter where life takes you.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49666064318710,"sku":"VB-018","price":210.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/home_away.png?v=1764787369"},{"product_id":"snatch-it-face","title":"snatch it face ampoule","description":"\u003cp\u003eSnatch It Face Ampoule is an intensive PDRN-powered skin treatment by POV Beauty that revives tone, texture, and elasticity with zero downtime. The refreshing, stretchy formula instantly tightens and plumps skin for a juicier, more vibrant complexion — with cumulative firming and renewal benefits that build over time. Formulated with salmon PDRN, a clinically studied ingredient known to support cellular repair and collagen synthesis, Snatch It delivers visible anti-aging results without irritation or recovery time. Apply after cleansing and toning as the first active step in your routine, before serums and moisturizer. Ideal for all skin types seeking visible firming, plumping, and skin renewal.\u003c\/p\u003e\u003cp\u003eA powerful standalone treatment for firmer, more vibrant skin — and the active step that gives makeup a lifted, tightened canvas so it sits smoother and looks more sculpted.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231359734,"sku":"FG-SNASER","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-face-pdp-v3.png?v=1776267823"},{"product_id":"snatch-it-eye","title":"snatch it eye serum","description":"\u003cp class=\"p1\"\u003eSnatch It Eye Serum is a PDRN-powered eye treatment by POV Beauty that brightens, blurs and smooths the look of tired eyes in 30 minutes. Formulated with salmon PDRN, it visibly firms the delicate eye area and reduces the appearance of puffiness and dark circles over time. The lightweight, fast-absorbing formula delivers an instant brightening and smoothing effect, making it ideal as both a daily treatment and a pre-makeup prep step. Apply morning and evening to the orbital bone area using gentle tapping motions. Ideal for mature, fatigued, or dark circle-prone skin seeking visible lifting and renewal around the eyes. Brightens and smooths the eye area on its own — and doubles as the pre-makeup step that blurs fine lines and depuffs before concealer, so it applies evenly and doesn't crease.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49798231556342,"sku":"FG-SNAEYE","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340"},{"product_id":"amp-it-color","title":"amp it - color","description":"\u003cp\u003eAmp It Color is POV Beauty’s high-impact, hydrating lip color that delivers rich pigment and luminous glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy formula fuses bold color with restorative lip care — plumping lip texture, sealing in hydration, and leaving a juicy, radiant finish that feels as good as it looks. Available in 8 shades from warm nudes to rich indulgent tones, including Vanilla Latte, Strawberry Shortcake, Toasted Marshmallow, Rich Cocoa, Caramel Creme, Cannoli, Malasada, and Boston Cream.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, hydrated lip that looks done without effort — the color that takes care of your lips while it wears.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"cannoli (pale cool pink)","offer_id":50569111240950,"sku":"FG-LIPAMP-CN","price":22.0,"currency_code":"USD","in_stock":true},{"title":"malassada (mauve-y nude)","offer_id":50569111273718,"sku":"FG-LIPAMP-ML","price":22.0,"currency_code":"USD","in_stock":true},{"title":"caramel crème (warm caramel nude)","offer_id":50569111208182,"sku":"FG-LIPAMP-CR","price":22.0,"currency_code":"USD","in_stock":true},{"title":"boston cream (cool milky cocoa)","offer_id":50569111306486,"sku":"FG-LIPAMP-BC","price":22.0,"currency_code":"USD","in_stock":true},{"title":"vanilla latte (pale beige)","offer_id":50569111077110,"sku":"FG-LIPAMP-VL","price":22.0,"currency_code":"USD","in_stock":true},{"title":"strawberry shortcake (warm pinky nude)","offer_id":50569111109878,"sku":"FG-LIPAMP-SS","price":22.0,"currency_code":"USD","in_stock":true},{"title":"toasted marshmallow (mid-tone warm brown)","offer_id":50569111142646,"sku":"FG-LIPAMP-TM","price":22.0,"currency_code":"USD","in_stock":true},{"title":"rich cocoa (deep brown nude)","offer_id":50569111175414,"sku":"FG-LIPAMP-RC","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633"},{"product_id":"contour-it","title":"contour it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eContour It is POV Beauty's creamy, transfer-resistant lip liner engineered with Color Clutch Technology™ to shape, define, and elevate any lip look. 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