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Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"drip-it-hydrating-glow-face-serum","title":"drip it","description":"\u003cp\u003eDrip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. 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Its refreshing, gel-like texture melts into skin instantly — visibly plumping and smoothing without heaviness, greasiness, or pilling. It creates a perfectly smooth, pill-free base for makeup that stays put all day, even in warm weather. 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The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.\u003c\/p\u003e\u003cp\u003eWear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"amp-it","title":"amp it","description":"\u003cp\u003eAmp It is a moisturizing lip ampoule by POV Beauty that delivers restorative hydration and a luminous glow to lips. This treatment-meets-color formula plumps lip texture, seals in moisture, and leaves a juicy, radiant finish — wearable alone for a glossy, natural look or layered under lip color for extra dimension and care. Infused with nourishing ingredients that work over time to visibly improve lip texture and softness. Suitable for all skin types. 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Whether your skin is feeling depleted, sensitized, or just in need of a reset, Repair It layers targeted hydration and barrier-supporting ingredients to visibly restore comfort, smoothness, and glow over time. Ideal for compromised, dry, or stressed skin seeking a foundational repair routine.\u003c\/p\u003e\u003cp\u003eA reparative routine for stressed skin on its own — and the reset that rebuilds your barrier so skin stops fighting makeup and starts working with it.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49110363635958,"sku":"VB-002","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/carousel-1.jpg?v=1764809521"},{"product_id":"drip-it-xl","title":"drip it xl","description":"\u003cp\u003eDrip It XL is the limited-edition 100mL version of POV Beauty’s bestselling hydrating serum — serious serum, serious size. 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