{"title":"chill it","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA breakthrough weightless moisturizer clinically proven to deliver long-lasting hydration. Cooling on contact, this next-gen water-gel formula is powered by HydraReservoir Technology™ to optimize moisture distribution and retention. Hyaluronic acid visibly plumps and quenches skin, niacinamide supports the skin barrier, and peptides help enhance elasticity—creating a smooth, hydrated base that layers seamlessly under makeup and SPF without pilling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReal, visible results: 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately, over eight hours, and over twelve hours.*\u003cb id=\"docs-internal-guid-bccad419-7fff-856c-4dfc-2c5999d59630\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBEST FOR: Normal, oily, and breakout-prone skin types; anyone looking for a lightweight moisturizer, especially during warmer months.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWHY WE MADE IT: This next-gen formula delivers optimized hydration through a weightless, cooling water-gel. The formula absorbs evenly, lasts all day, and preps skin for makeup without pilling.\u003c\/p\u003e","products":[{"product_id":"chill-it","title":"chill it","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA weightless water-gel moisturizer that delivers long-lasting hydration and light cooling—visibly plumping skin while prepping a smooth, pill-free base for makeup. \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003eIdeal for normal-to-oily, breakout-prone skin types, especially during warmer weather.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376379638,"sku":"FG-CHILLITV2","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/chill-it-silo-v2.png?v=1776456646"},{"product_id":"dew-it-light","title":"dew it light","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eYour full skin prep routine, made weightless. This system deeply hydrates, smooths, and grips for seamless, long-lasting makeup without heaviness. \u003cmeta charset=\"utf-8\"\u003eIdeal for normal-to-oily, breakout-prone skin types, especially during warmer weather.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50352109191414,"sku":"VB-029","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/dew-it-light-hero.png?v=1776201205"},{"product_id":"renew-it-light","title":"renew it light","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThree steps, zero heaviness. This lightweight routine layers hydration and barrier support with a cooling finish—designed for breakout-prone skin and warm-weather wear. \u003c\/span\u003e\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442524426486,"sku":"VB-028","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/cool-it-hero.png?v=1776265850"},{"product_id":"set-it","title":"set it","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrep, perfect, lock. This lightweight, hydrating routine preps skin for makeup that stays put without pilling—no matter the heat.\u003c\/span\u003e\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442525868278,"sku":"VB-030","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/set-it-hero.png?v=1776267710"},{"product_id":"quench-it","title":"quench it","description":null,"brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442527080694,"sku":"VB-031","price":86.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/quench-it-hero.png?v=1776273923"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/collections\/chill-faqs.jpg?v=1776288406","url":"https:\/\/povbeauty.com\/collections\/chill-it.oembed","provider":"POV Beauty","version":"1.0","type":"link"}